A few years ago, when I was just getting started with trying to monetize my blog, I met a successful online entrepreneur. When I asked her how I could start making money off my blog, she asked how big my email list was. I told her, and she said that was a six-figure business.
I laughed and explained to her that it was more like a three-figure business. I had run a couple of ads that had made me a total of about $400 in the past six months. I did not have a business.
"No," she said. "You've got at least six figures there. You just need to leverage your influence and get your audience to buy from you."
It turns out she was right
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